saint gobain | BarshaSaikia

Graduation Project :

Designing a Communication Strategy for Saint-Gobain Shower Enclosures

Keywords

Communication strategy

Marketing strategy

Experience design

User journey mapping

Communication collaterals

Brief

Develop a Communication strategy for Saint-Gobain’s Shower Enclosure product at different points in the customer journey and create appropriate customer experience points & guidelines around the Product-Service offering.

My contribution

This is a Project solely done by me with the Guidance of my Mentor at work and Professor.

My responsibilities started from Understanding the project requirements, do Market Research, Study Competition, Conduct User Research and design the Strategy for the required findings.

My learnings

Leadership- taking charge of the project, steering it.

Ideate according to constrictions.

Balancing academic and organisation expectations.

View Report

The process

DEFINE CUSTOMER

User Interviews
Perception Mapping
Validation
Customer Segmentation
Persona Mapping
Empathy Mapping

COMMUNICATION STRATEGY

Research Design
Metaphor Elicitation
Communication Factors Assessment
Strategic Message Design
Positioning
Product Identity Design
Marketing Campaign

UNDERSTAND PRODUCT & PRODUCT ECOSYSTEM

Competitor Study
Market Research
Design Audit
Stakeholder Interviews
Hypothesis/ Assumptions

REDEFINING BRIEF

Defining Scope
Problem Mapping

CUSTOMER EXPERIENCE

User Interviews
Opportunity Mapping
Service Failure Points
Selling Strategy
Service Evidence Execution

About Saint-Gobain

Compagnie de Saint-Gobain S.A. is a French multinational corporation, founded in 1665 in Paris and headquartered on the outskirts of Paris, at La Défense and in Courbevoie. Originally a mirror manufacturer, it now also produces a variety of construction and high-performance materials.

Saint-Gobain is present in 68 countries with more than 180 000 employees. Saint-Gobain designs, manufactures and distributes materials and solutions which are key ingredients in the wellbeing of each of us and the future of all.